First of all, I know this product is intended for men and I'm a woman. But I wear my hair very short and the idea of something with reasonably clean ingredients and no scent appealed to me so I wanted to try it out.Fortunately for me, I'm familiar with raw shea butter and this product is a lot like using shea butter. Shea butter isn't very pliable until it's warmed up. To use this product, you need to scoop some out and roll it around in your hands until it has warmed up and softened to something more like a traditional hair product. If you just take some out of the jar and try to use it without warming it up, you will have a catastrophe on your hands or really on your head. Once you warm it up, you can smooth it through your hair and it will hold really well. Even my ornery stray gray hairs that always pop up after having been laid down nicely with some styling product seemed to behave better with this product smeared over them. You don't need a lot and in fact, to get medium hold you should probably use as little as you possibly can. I used enough to grease up both of my hands really well and then I ran it through my very short and very curly hair and it did a great job of controlling the curls and getting my hair to submit. While it was wet, it had a bit of sheen, but when it dried it was indeed very matte. I'd say it's really too matte for me. I want my hair to have some shine and this made it look really dry. Well controlled, but really dry nonetheless. It also made my hair fairly hard, but the amount I need for my curly hair is probably more than the target audience for this product would need. It will dry and harden though. Consider how hard it is in the jar and adjust the amount you use accordingly.I was concerned about my hair being greasy, but it wasn't. It just felt like it had gel in it. If the product had more shine, I'd use it more often. As it is, I'll need to find something to mix with it to give my hair more shine and a bit of a softer finish.If this product works for you, given that you probably don't need very much and even this small jar will go pretty far, it isn't unreasonably priced compared to the usual styling products I use.Random gripe: the bar code sticker on the box covered up the ingredients and made it virtually impossible to read what they are even after removing as much of the sticker as I could. MANUFACTURERS/SELLERS - don't cover up the ingredients list. There are three other sides of the box where you can put a sticker and block nothing important. Thank you for your attention to this matter. :-)